Skinnycino logo in white text on a black background.

Launching a sweet new category

Skinnyccino

Jordan's Skinny Mixes had loyal fans for their flavorful no sugar syrups, but needed to get them excited about their first ready-to-drink coffee product. The challenge? Converting DIY drink creators into grab-and-go customers.

We crafted an eye-catching launch campaign that bridged their existing brand love with this new category. Through product photography, launch toolkit assets, and a social teaser campaign, we made sure Skinnyccino felt like a natural next step for their community. Sweet.

A woman with shoulder-length brown hair and wearing a pink hoodie holds a bottle of Skinnycino caramel flavored drink with no sugar added. The bottle is mid-air, slightly tilted, and the woman is smiling in the background against a plain beige background.
A hand placing a bottle of SkinnyCino vanilla flavored coffee with added sugar into a pink gym bag. The bag contains a gray water bottle, white headphones, and a gray item, all on a beige background.
Two bottles of Skinnycino flavored coffee drinks, one caramel and one vanilla, with the vanilla one being held by a hand and splashing out. The background is peach-colored and there is a navy blue splash with the text "GRAB & GO".
Woman in pink top holding a bottle of Skinnycino caramel-flavored coffee supplement, with a woven tote bag containing a towel and sunglasses, against a light blue background.
A woman reaching into an orange tote bag, placing a pink bottle of Skinny Mixes flavored drink inside, with a laptop displaying a website for Skinny Mixes on a white table against a beige wall.
A woman with long brown hair smiling and reaching out with her hand, with a pink background. She appears to be tossing or interacting with a bottle of Skinnycino vanilla-flavored drink, which is floating in the air.

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