Jordan's Skinny Mixes had loyal fans for their flavorful no sugar syrups, but needed to get them excited about their first ready-to-drink coffee product. The challenge? Converting DIY drink creators into grab-and-go customers.

We crafted an eye-catching launch campaign that bridged their existing brand love with this new category. Through product photography, launch toolkit assets, and a social teaser campaign, we made sure Skinnyccino felt like a natural next step for their community. Sweet.