Canidae had a sustainability mission and a new logo—but little else to guide how to bring their brand refresh to life. They asked us to help translate their commitment to pets, people and the planet into a visual language that felt as optimistic and forward-thinking as their mission.

We developed a playful brand expression using illustration, iconography and a bold graphic style that brought personality and fun to their eco-conscious message. The result? A complete toolkit that's helped them own sustainability in an increasingly crowded pet food market. Plus a strong partnership through the years with product launches, creative marketing campaigns, web design and more.