CANIDAE x NHL

When Canidae partnered with NHL teams around shared sustainability goals, they needed a campaign that celebrated both good nutrition and a healthy planet. The challenge? It had to work across multiple team partnerships, including the Stanley Cup champions.

We created "Goodness is the Goal"—a playful campaign that could flex across every touchpoint and team partnership. From social media to arena signage, OOH to in-store displays, the campaign made sustainability feel like a winning strategy worth cheering for.